Founded in 1997 by Mr. Cabbeen, winner of the Golden Top Award — the highest honor in China’s fashion design industry, CABBEEN is a fashion apparel brand. Guided by its brand philosophy of “Defy Trends”, its forward-thinking, distinctive fashion positioning, and persistent commitment to original design, CABBEEN has grown into a leading Chinese designer brand.
In February 2007, CABBEEN became the first Chinese designer brand to showcase at New York Fashion Week. In October 2013, CABBEEN Apparel was successfully listed in Hong Kong, making it the first Chinese apparel designer brand to go public there (Stock Code: 2030).
Since its establishment, CABBEEN Apparel has adhered to the business tenet: “Brand value enhancement is the priority of business operation; institutional framework building is the foundation of management.” As an integrated fashion group operating online and offline, domestically and internationally, CABBEEN has a presence in high-end shopping districts of China’s first- and second-tier cities, with its overseas footprint extending to landmark shopping hubs across Malaysia.
Founded in 1997 by Mr. Cabbeen, winner of the Golden Top Award — the highest honor in China’s fashion design industry, CABBEEN is a fashion apparel brand. Guided by its brand philosophy of “Defy Trends”, its forward-thinking, distinctive fashion positioning, and persistent commitment to original design, CABBEEN has grown into a leading Chinese designer brand.
Chairman and President of CABBEEN, Doctor of Business Administration (DBA) from Singapore Management University, Vice Chairman of the China Fashion Association (CFA), Vice President of the China National Garment Association (CNGA), Chairman of the Shishi Federation of Industry and Commerce, Consulting Professor at Beijing Institute of Fashion Technology (BIFT), and Off-campus Supervisor for Master's Degree Candidates, among other social positions.
As an internationally influential cross-disciplinary designer, Mr. Cabbeen has successively engaged in collaborative crossover projects with national-level IPs, international luxury brands, and high-end commercial brands. These include China's aircraft carrier FLEET18, China Rocket, McLaren, Christofle, Feng Chen Wang, Chopard, The Macallan, FAW Group, KEF China, Fissler, Blueair, kidsland, YUPP, and others. In addition, Mr. Cabbeen has been continuously invited to grace the covers of major international men's fashion magazines, such as Esquire, Harper's Bazaar Men, L'Officiel Hommes, and men's uno, and has repeatedly won awards for Designer of the Year and Entrepreneur of the Year.
Personal Single:Global release of his personal single "World's Number One" (Shi Jie Di Yi Deng) in September 2026.
Chairman and President of CABBEEN, Doctor of Business Administration (DBA) from Singapore Management University, Vice Chairman of the China Fashion Association (CFA), Vice President of the China National Garment Association (CNGA), Chairman of the Shishi Federation of Industry and Commerce, Consulting Professor at Beijing Institute of Fashion Technology (BIFT), and Off-campus Supervisor for Master's Degree Candidates, among other social positions.
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A MASTER OF DESIGN WHO
RESHAPES THE TRENDBecame the first Chinese fashion designer to launch his brand at New York Fashion Week in 2007.
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OUTSTANDING
ENTREPRENEUR IN CHINALed CABBEEN to become the first Chinese design brand to be listed in Hong Kong in 2013.
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CROSS-INDUSTRY
EXPERTA perfect blend of multiple identities: consultant professor at a university, boxer, racing driver, actor, foodie, whisky collector, etc.
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CABBEEN Autumn‑Winter 2026‑2027 Collection “WINDS UNBOUND” Fashion Show
A grand show draws to a close between Quanzhou’s sea and night. In Shishi this September, the wind arrives before the tide. A stage has risen along the coastline…
2026-09-21 1504Views -
2025 FW / Quanzhou Fashion Week (Autumn/Winter) Opening Ceremony and CABBEEN 25/26 Autumn/Winter Fashion Show Debut at Xiangzhi Wharf, Quanzhou
In Shishi, Quanzhou, the ocean has never been merely a natural backdrop; it is more a source that nurtures livelihoods, accumulates culture, and embodies spiritual sustenance
2025-09-17 5037Views -
2024 FW / Maritime Silk Road Landscape "Return to the Heart" Autumn-Winter Show
In recent years, Quanzhou has become a popular tourist destination, attracting young consumers with its rich historical and cultural heritage and urban charm. Numerous celebrity variety shows have filmed in Quanzhou, and more fashion brands and magazines are flocking to the city to host high-profile fashion events and photo shoots, further amplifying Quanzhou's cultural appeal.
2024-10-26 4318Views -
2021 AW / New World View
On October 31, 2021, the original Chinese designer brand CABBEEN took "New World View" as its theme and adopted a combination of LIVE and documentary presentation forms to stage a T - runway fashion show integrating Chinese urban characteristics.
2021-11-05 4576Views
