In 2019, the closing show of Shanghai Fashion Week was staged with great attention in a sci - fi and avant - garde atmosphere. The designer brand CABBEEN made its first cross - border attempt with Chinese aerospace culture. It presented to the audience a fashion release event named "Project Moon Rabbit - CABBEEN x Chinese Aerospace Culture", which was like walking on a super - spatial "Moon City". This event brought an immersive fashion sensory experience integrating high - tech large - scale exhibitions, interactions, and video installations against the background of a virtual sci - fi story.