CABBEEN was founded in 1997 by Mr. CABBEEN, the winner of the "Golden Award, the highest award in China's fashion design industry. It's brand concept of “Reshape the Trend", is always one step ahead of the individuality of fashion positioning as well as the persistence and dedication to original design, making CABBEEN a leading designer brand in China today.
In February 2007, CABBEEN became the first Chinese designer brand to be featured in New York Fashion Week. In October 2013, CABBEEN was successfully listed in Hong Kong, becoming the first Chinese fashion apparel designer brand to be listed on the Hong Kong Stock Exchange (stock code: 2030).
In June 2023, CABBEEN carried out the first brand upgrade in 26 years since it's establishment, relaunching the brand's double "C" logo. The brand's value shaping is based on the three major cores of Chinese culture, environmental protection, as well as science and technology, and comprehensively upgraded in terms of product power, visual image and store image.
Since its establishment, CABBEEN has been adhering to the business philosophy of "operating to enhance brand value as the outline, managing to build human resources as the basis", and constantly constructing and perfecting the international business model. It has formed a multi-brand matrix with CABBEEN as the core, including 2AM, CABBEEN MOVE, CABBEEN LOVE, CABBEEN HOME, KOYO, MARKET LIBERTY, and thisisIZI8, which extends to the fields of fashionable home and fashionable life service.
CABBEEN was founded in 1997 by Mr. CABBEEN, the winner of the "Golden Award, the highest award in China's fashion design industry. It's brand concept of “Reshape the Trend", is always one step ahead of the individuality of fashion positioning as well as the persistence and dedication to original design, making CABBEEN a leading designer brand in China today.
CONCEPT
Reshape the trend
VISION
Build a global fashion brand with Chinese culture.
MISSION
Focus on quality, pursue design creativity, and continue to meet people's needs for multi-scenario wear.
CORE VALUES
We work in fashion, pursue a tasteful life, and constantly improve and surpass ourselves. We create a personalised, harmonious and simple working environment. We are grateful, serve the community, and work hard to create a new force of fashion in China.
MR.CABBEEN is the main manager of CABBEEN, a famous designer in China, winner of the Golden Award, MBA from Sun Yat-sen University, and holds social positions such as vice-chairman of the China Fashion Designers Association and consultant professor at the Beijing Institute of Fashion Technology.
In 1997, he founded the brand CABBEEN in Hong Kong under his own nickname and instilled the design philosophy of “Reshape the trend" into the brand design. The original waistline, narrow body, the use of women's fabrics, and deconstructed and restructured silhouettes were all revolutionary innovations among Chinese menswear brands at the time.
MR.CABBEEN loves the word "Innovator". He is an innovator of style and of himself. It is the reason why he is always challenging himself, keeping his passion and curiosity to try and explore different areas.
MR.CABBEEN is the main manager of CABBEEN, a famous designer in China, winner of the Golden Award, MBA from Sun Yat-sen University, and holds social positions such as vice-chairman of the China Fashion Designers Association and consultant professor at the Beijing Institute of Fashion Technology.
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A MASTER OF DESIGN WHO
"RESHAPE THE TREND"Became the first Chinese fashion designer to launch his brand at New York Fashion Week in 2007.
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OUTSTANDING
ENTREPRENEUR IN CHINALed CABBEEN to become the first Chinese design brand to be listed in Hong Kong in 2013.
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CROSS-INDUSTRY
EXPERTA perfect blend of multiple identities: consultant professor at a university, boxer, racing driver, actor, foodie, whisky collector, etc.
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2024 FW / Maritime Silk Road Landscape "Return to the Heart" Autumn-Winter Show
In recent years, Quanzhou has become a popular tourist destination, attracting young consumers with its rich historical and cultural heritage and urban charm. Numerous celebrity variety shows have filmed in Quanzhou, and more fashion brands and magazines are flocking to the city to host high-profile fashion events and photo shoots, further amplifying Quanzhou's cultural appeal.
2024-10-26 73Views -
2021 AW / New World View
On October 31, 2021, the original Chinese designer brand CABBEEN took "New World View" as its theme and adopted a combination of LIVE and documentary presentation forms to stage a T - runway fashion show integrating Chinese urban characteristics.
2021-11-05 74Views -
2020 AW / "The Birth of Golden Spear" Closing Show of Shanghai Fashion Week
In 2020, with the brand concept of 'subverting the popular', it set off again with the theme of 'The Birth of Golden Arms', and the story background of ancient battlefield civilization, presenting an immersive fashion show that showcases the collision between Chinese civilization and modern technology.
2020-10-19 73Views -
2019 AW / "Project Moon Rabbit" Closing Show of Shanghai Fashion Week
In 2019, the closing show of Shanghai Fashion Week was staged with great attention in a sci - fi and avant - garde atmosphere. The designer brand CABBEEN made its first cross - border attempt with Chinese aerospace culture.
2019-01-01 72Views
