BRAND PROFILE

FOUNDED IN 2014, 2AM IS A HIGH-STREET DESIGNER BRAND BASED IN HONG KONG, CHINA, WHICH BRINGS TOGETHER EXCELLENT INTERNATIONAL DESIGNERS TO CREATE PERSONALISED CLOTHING FOR THOSE WHO ARE INDEPENDENT, LOYAL TO THEIR OWN VALUES AND UNAFRAID.

BRAND CONCEPT

BASED ON THE AESTHETICS OF NIGHT CULTURE, 2AM TAKES "02:00" AS THE BRAND'S UNIQUE LOGO, AND CREATES A #OOTN (OUTFIT OF THE NIGHT) WEAR STYLE FOR THE MAVERICK "STAY AWAKE FEEL ALIVE" TO SHOW MORE PEOPLE THE AESTHETICS OF 2AM'S STREET NIGHT CULTURE.

BRAND PROFILE

FOUNDED IN 2014, 2AM IS A HIGH-STREET DESIGNER BRAND BASED IN HONG KONG, CHINA, WHICH BRINGS TOGETHER EXCELLENT INTERNATIONAL DESIGNERS TO CREATE PERSONALISED CLOTHING FOR THOSE WHO ARE INDEPENDENT, LOYAL TO THEIR OWN VALUES AND UNAFRAID.

BRAND CONCEPT

BASED ON THE AESTHETICS OF NIGHT CULTURE, 2AM TAKES "02:00" AS THE BRAND'S UNIQUE LOGO, AND CREATES A #OOTN (OUTFIT OF THE NIGHT) WEAR STYLE FOR THE MAVERICK "STAY AWAKE FEEL ALIVE" TO SHOW MORE PEOPLE THE AESTHETICS OF 2AM'S STREET NIGHT CULTURE.


BRAND TAGLINE


STAY AWAKE FEEL ALIVE+

IF THE DAYLIGHT HOURS ARE INFINITELY ENCROACHED UPON, FIND YOUR MOST ESSENTIAL SELF IN THE WEE HOURS OF THE MORNING THAT ARE ENTIRELY YOUR OWN.


MAVERICK-ERAND SPIRIT+

2AM PROMOTES A MAVERICK LIFESTYLE. IT'S THE ATTITUDE OF FIGHTING AGAINST FIXED CONCEPTS AND NOT PLEASING OTHERS. IT IS ALSO THE SPIRIT OF A FIRM AND INDEPENDENT PERSONALITY THAT IS TRUE TO ITSELF AND UNAFRAID OF THE WORLD'S EYES.


BRAND TAGLINE

STAY AWAKE FEEL ALIVE+


IF THE DAYLIGHT HOURS ARE INFINITELY ENCROACHED UPON, FIND YOUR MOST ESSENTIAL SELF IN THE WEE HOURS OF THE MORNING THAT ARE ENTIRELY YOUR OWN.


MAVERICK-ERAND SPIRIT+


2AM PROMOTES A MAVERICK LIFESTYLE. IT'S THE ATTITUDE OF FIGHTING AGAINST FIXED CONCEPTS AND NOT PLEASING OTHERS. IT IS ALSO THE SPIRIT OF A FIRM AND INDEPENDENT PERSONALITY THAT IS TRUE TO ITSELF AND UNAFRAID OF THE WORLD'S EYES.

STORE IMAGE

11 stores worldwide

STORE IMAGE

11 stores worldwide